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SENIOR MARKETING MANAGER

SprintPCS, Overland Park, KS

Charged with developing a B2B Partner Solution Strategy for the firm’s emerging wireless data network.   Developed consumer insights, competitive market analysis and usability analysis, to build a suite of value based offerings and digital applications that increased brand awareness and usage of the platform.

IMPACT

Executed and evaluated 50+ new business partnerships that increased revenue share and new contract commitments and better positioned the firm with a true portfolio of business offerings.  Managed the portfolio of strategic partnerships in the wireless data market to ensure to a positive market positioning.

ANALYSIS

Were others see obstacles, I see business opportunity.  Through thoughtful strategic planning, strong leadership, I created a strong B2B partnership structure that was focused on our most value business partners.