MARKETING LEADER

WITH AN EXPERTISE IN DRIVING ENGAGEMENT

THROUGH DIGITAL MARKETING

Marketing leader with 16+ years of experience and proven track record of building strong digital marketing teams that deliver results for both B2B and B2C organizations.  Background includes comprehensive experience and international exposure in the development, management and optimization of eCommerce platforms, online user engagement and search marketing.  Category experience in telecommunications, financial services, broadband and wireless data, personal and commercial insurance.

Built my leadership experience in integrated multi-channel marketing efforts, including online application development, search engine optimization, paid search marketing, social networking, online customer engagement, online advertising and  new product development.  Management experience includes building strong digital marketing teams to lead change in the face of traditional corporate cultures.

My experience includes developing game changing products and solutions in the telecommunications, financial services, broadband, wireless data, and insurance categories.  In telecom, my teams were one of the driving forces behind the development of high-speed internet access for Ameritech, DSL for SBC (now AT&T) and wireless internet for business at Sprint. In financial services, I architected and delivered the digital practice for Allstate Insurance including designing their eCommerce solution, online experience and search marketing program.  I have three patents pending for online design and process for this work.