<< back |

SBC / Ameritech (now AT&T), San Antonio, TX / Hoffman Estates, IL

CHALLENGE

Ensured market effectiveness and consumer efficacy for all the key marketing programs delivered through the sales and marketing channels for the emerging broadband product launches.  Collaborated with individual product managers to deliver business performance measures including operational capacity analysis and enterprise wide marketing demand forecasts for C-level leadership.

IMPACT

Delivered Market Readiness Reviews and Life Cycle Analysis to ensure operational readiness for the firm’s first broadband to consumer rollout.  Contributed to year-end goals of 1 million DSL subscribers by directing cross-functional Broadband Product Marketing Team in unifying several key consumer promotions and the 13 state pricing strategy.

ANALYSIS

Ensuring delivery when senior leadership is counting on you, has been a trademark of my career.  When called upon, I have the reputation amongst my co-workers and leaders as the go to person to drive an initiative to delivery no matter how big the assignment.